Product listing optimization: How brands leverage enhanced content
It’s estimated that e-commerce sales will account for 13.7% of worldwide retail sales this year, and 17.5% in 2021. However, not every product listing will... more
[EU Law] Retailer Price Monitoring – What brands should not do?
The European Commission started an inquiry into the e-commerce sector within the European Union in May 2015. The investigation identified several concerns such... more
How should brands react to an online pricing error?
Brands and manufacturers are constantly expanding their online distribution channels. As a result, the bigger the distribution channels get, the more... more
E-Commerce Search Performance For Brands: A Complete Guide
Since the advent of search engines such as Yahoo, Lycos, and Google in the mid-90s, search is the core mechanic for finding content on the web. The role search... more
Which E-Commerce keywords should you use and monitor?
E-Commerce keywords are the shared foundation of advertising, SEO and on-site searches, which together make up for roughly 60% of product page traffic (with... more
Webinar: How to measure your share of the digital shelf?
The vast majority of e-commerce purchases now involve one or more searches, whether that be in web search engines or on-site. Brands are looking... more
E-Commerce Briefing: Brexit, Dash buttons in Germany and Nigeria
Brexit consequences for e-commerce The UK is the most mature e-commerce market in Europe by far. Few industries there, however, could more acutely suffer from... more
E-Commerce Briefing: Indian regulations and Chinese trends for 2019
India is making life harder for e-commerce giants The Indian government announced on Wednesday a series of new e-commerce rules that will likely affect the... more
E-Commerce Briefing: Google Shopping, Chinese waste and Asos troubles
In France, Google Shopping turns into a marketplace Google Shopping has been around since 2002 and evolved a lot since its early forms. It lets online shoppers... more