Product listing optimization: How brands leverage enhanced content
It’s estimated that e-commerce sales will account for 13.7% of worldwide retail sales this year, and 17.5% in 2021. However, not every product listing will... more
[EU Law] Retailer Price Monitoring – What brands should not do?
The European Commission started an inquiry into the e-commerce sector within the European Union in May 2015. The investigation identified several concerns such... more
How the EU’s ban on geo-blocking encourages cross-border e-commerce repricing
E-Commerce repricing or dynamic pricing is a well-honed tactic used by many e-tailers like Target, Mediamarkt or Amazon. The goal of this tactic is to... more
Infographic: 6 e-commerce KPIs improved by good product page content
Product content management is how an e-commerce business applies retail merchandising principles to the digital sphere. For years, retailers have studied what... more
How should brands react to an online pricing error?
Brands and manufacturers are constantly expanding their online distribution channels. As a result, the bigger the distribution channels get, the more... more
E-Commerce Search Performance For Brands: A Complete Guide
Since the advent of search engines such as Yahoo, Lycos, and Google in the mid-90s, search is the core mechanic for finding content on the web. The role search... more
[Press] A European Digital Single Market (in French)
BlueBoard was featured in Le Monde, France's first daily newspaper. His article is about the European Digital Single Market. Download it... more
New feature: ensure BlueBoard’s data serves your whole team
Driving decision making with data is no longer a nice-to-have: it’s a necessity. Most teams choose to adopt one or more business intelligence tools to make... more
[Handbook] E-Commerce Monitoring and Optimization: How can software help?
In 2019, 2.14 billion people are expected to buy a total of $3.5 trillion dollars of goods online. In the face of these huge numbers, most brands and... more
Webinar: How to measure your share of the digital shelf?
The vast majority of e-commerce purchases now involve one or more searches, whether that be in web search engines or on-site. Brands are looking... more