[EU Law] Retailer Price Monitoring – What brands should not do?
The European Commission started an inquiry into the e-commerce sector within the European Union in May 2015. The investigation identified several concerns such... more
Webinar: How to measure your share of the digital shelf?
The vast majority of e-commerce purchases now involve one or more searches, whether that be in web search engines or on-site. Brands are looking... more
Black Friday 2018: How brands can prepare to increase e-commerce sales revenue
Updates 26 Nov 2018: Black Friday 2018 has reached $6.22 billion in online sales, increase by 28% since last year. This is the new record for Black Friday... more
Can premium brands still use value-based pricing if they’re selling online?
Value-based pricing is not how most brands and manufacturers price their products. It is, however, an attractive pricing approach that can yield maximum profit... more
Monitoring the e-commerce search performance of a brand
Winning in the retail world has always meant dominating the brick-and-mortar shelf. Retail professionals are focused on KPIs such as share of shelf, shelf... more
Is Cost-Based Pricing Still Relevant in the Era of E-Commerce?
They say you get better prices online. What's for sure is that consumers are more price sensitive and generally expect to score a better deal when shopping... more
[Infographic] Chinese Singles Day 2018: The World’s biggest e-commerce event
Updated on 11.11.18: By the time the countdown clock stopped at midnight on Sunday 11.11.2018, Alibaba has announced that their revenue for this edition of... more