[Handbook] E-Commerce Monitoring and Optimization: How can software help?
In 2019, 2.14 billion people are expected to buy a total of $3.5 trillion dollars of goods online. In the face of these huge numbers, most brands and... more
Product listing optimization: How brands leverage enhanced content
It’s estimated that e-commerce sales will account for 13.7% of worldwide retail sales this year, and 17.5% in 2021. However, not every product listing will... more
How should brands react to an online pricing error?
Brands and manufacturers are constantly expanding their online distribution channels. As a result, the bigger the distribution channels get, the more... more
[EU Law] Retailer Price Monitoring – What brands should not do?
The European Commission started an inquiry into the e-commerce sector within the European Union in May 2015. The investigation identified several concerns such... more
Webinar: How to measure your share of the digital shelf?
The vast majority of e-commerce purchases now involve one or more searches, whether that be in web search engines or on-site. Brands are looking... more
Black Friday 2018: How brands can prepare to increase e-commerce sales revenue
Updates 26 Nov 2018: Black Friday 2018 has reached $6.22 billion in online sales, increase by 28% since last year. This is the new record for Black Friday... more
Can premium brands still use value-based pricing if they’re selling online?
Value-based pricing is not how most brands and manufacturers price their products. It is, however, an attractive pricing approach that can yield maximum profit... more