Product Reviews: Sentiment Analysis Is Not Just for Social Media
Sentiment analysis is not new. Several brands and organizations (in business, in politics, etc.) are using it extensively. They seek to measure and understand... more
[Press] A European Digital Single Market (in French)
BlueBoard was featured in Le Monde, France's first daily newspaper. His article is about the European Digital Single Market. Download it... more
Product listing optimization: How brands leverage enhanced content
It’s estimated that e-commerce sales will account for 13.7% of worldwide retail sales this year, and 17.5% in 2021. However, not every product listing will... more
How should brands react to an online pricing error?
Brands and manufacturers are constantly expanding their online distribution channels. As a result, the bigger the distribution channels get, the more... more
[EU Law] Retailer Price Monitoring – What brands should not do?
The European Commission started an inquiry into the e-commerce sector within the European Union in May 2015. The investigation identified several concerns such... more
[Handbook] E-Commerce Monitoring and Optimization: How can software help?
In 2019, 2.14 billion people are expected to buy a total of $3.5 trillion dollars of goods online. In the face of these huge numbers, most brands and... more
Webinar: How to measure your share of the digital shelf?
The vast majority of e-commerce purchases now involve one or more searches, whether that be in web search engines or on-site. Brands are looking... more