E-Commerce Briefing: Brexit, Dash buttons in Germany and Nigeria
Brexit consequences for e-commerce
The UK is the most mature e-commerce market in Europe by far. Few industries there, however, could more acutely suffer from a hard Brexit, the likeliest scenario at this point. Taxes, customs, regulations, and visa legislation may all change rapidly and cause severe disruption to local e-tailers and international sellers.
Forbes spoke to the European e-commerce and omnichannel trade association (EMOTA) to ask for their predictions. Long story short: large e-tailers will open fulfillment centers on the continent, and smaller ones will suffer.
Amazon’s Dash Buttons are probably getting banned from Germany
A German court ruled last week that Amazon’s thumb-sized 1-push order-placing buttons were in contradiction with consumer protection legislation. The event came after one of the most influent consumer protection association in the country claimed that customers had insufficient price information upon placement of their orders.
A spokesperson from Amazon deemed the ruling as “hostile towards innovation”; Amazon said they would appeal the decision in hope to continue to provide “a convenient shopping experience.”
Great read: The struggles of making e-commerce happen in Nigeria
This week, I suggest you read this piece by Quartz Africa. Following the difficulties of several local e-commerce players like Konga and Efritin, it analyzes the reasons for the businesses’ invariable failures.
I don’t want to spoil the fun but it involves market size, customer preferences, and trust. Enjoy the read!