Infographic: 6 e-commerce KPIs improved by good product page content
Product content management is how an e-commerce business applies retail merchandising principles to the digital sphere. For years, retailers have studied what... more
How should brands react to an online pricing error?
Brands and manufacturers are constantly expanding their online distribution channels. As a result, the bigger the distribution channels get, the more... more
E-Commerce Search Performance For Brands: A Complete Guide
Since the advent of search engines such as Yahoo, Lycos, and Google in the mid-90s, search is the core mechanic for finding content on the web. The role search... more
Which E-Commerce keywords should you use and monitor?
E-Commerce keywords are the shared foundation of advertising, SEO and on-site searches, which together make up for roughly 60% of product page traffic (with... more
Use case: Monitor Your Product Reviews Across E-Commerce Channels
The worth of online product reviews has been proved many times over. There is a lot of content online about how to increase the number of reviews, and how to... more