Search is the #1 way for customers to find products online. If your products don't show up in search results, you are most certainly missing on a lot of sales.
How often your products show up in search results may very well be the factor with the largest influence on commercial success for brands and manufacturers.
How should brands and manufacturers measure current search performance? How can performance be improved? Which actions should be prioritized?
Inside this handbook, we have put together:
- The latest insights on the share of search in e-tailer traffic
- Keys to understanding how algorithms rank products
- Where to find the best keywords and how to sort them
- A methodology to measure your share of the digital shelf