The 4 Components of an E-Commerce Competitive Analysis
The term “Competitive analysis” probably rings a bell if you have ever attended a business school. Many of us have learned what they are and some of us... more
Is E-Commerce ever going to take off for the Beauty industry?
The share of sales captured by e-commerce varies significantly between categories and countries. In the US, the figure of 10% is often mentioned, but it... more
Black Friday: How brands can prepare to increase e-commerce sales revenue
Updates 26 Nov 2018 Black Friday 2018 has reached $6.22 billion in online sales, increase by 28% since last year. This is the new record for Black Friday... more
From Cost-Based to Value-Based: the Pricing Journey of OnePlus
The story of Chinese-based company OnePlus begins in April of 2014 with the unveiling of the OnePlus One. Advertised as a Flagship Killer, it boasted... more
Can premium brands still use value-based pricing if they’re selling online?
Value-based pricing is not how most brands and manufacturers price their products. It is, however, an attractive pricing approach that can yield maximum profit... more
Is Cost-Based Pricing Still Relevant in the Era of E-Commerce?
They say you get better prices online. What's for sure is that consumers are more price sensitive and generally expect to score a better deal when shopping... more
Amazon Algorithm: The Top 11 Factors that make (or break) product rankings
An increasing proportion of consumers are beginning their product searches on Amazon. While Google has been the go-to search bar for ages, nearly half of U.S.... more