The peripherals category is a tough category. Especially input devices like mice and keyboards. With the family-shared desktop computer on the verge of extinction, the B2C segment for traditional, wired mice and keyboards is struggling. Within the category though, a few segments are still growing: the wireless, mobile-compatible devices, and gaming peripherals (which are booming).

Using BlueBoard’s Search Performance feature, we looked into the keyboard category (both traditional and gaming keyboards). Then we analyzed which brands occupy the digital shelf at the seven biggest Amazon stores (Germany, United States, Italy, Spain, France, Canada, and Great Britain), and which products top the best-sellers rankings.

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Note: we only looked at organic search results and chose to ignore sponsored products.

Top 10 keyboard brands ranking (aggregated for seven Amazon stores)

For the seven biggest Amazon stores, we measured the search presence and the best-seller presence.

BrandsOrganic Search scoreBest-seller score
Logitech12683166
VicTsing567978
Rii3601288
Redragon346890
Havit314530
Corsair2631269
AUKEY170170
Razer149941
Klim132568
Wisfox131200

Top 5 brands of keyboards in each country

Share of digital shelf:

How many products a brand is placing in search results for the 4 biggest keyboard-related queries: “keyboard”, “wireless keyboard”, “gaming keyboard” and “mechanical keyboard”. Of course, we translated these queries in each country.

Average rank:

On average, the rank of the brand’s products in the search results for all four queries. This means that a brand placing a product 4th and another 10th gets an average rank of 7.

Best rank:

The rank of the best-placed product of a brand for all four queries. In some cases, there is no #1 spot because it is taken for sponsored products.

Best-seller score:

We looked at both the Computer keyboards and PC Gaming Keyboards best-seller top 50 for each Amazon site. The score is a function of the number of products that each brand places in the top 50, and the average ranking of the products. Some brands have a score of zero; this means that although some of their products placed in some keyword searches, none made it to the top 50.

Amazon.de (Germany)

BrandShare of digital shelfAverage rankBest rankBest-seller score
Logitech25%82709
Sharkoon6%84245
Redragon3%73138
Corsair3%97137
VicTsing8%116116

Amazon.com (United States)

BrandShare of digital shelfAverage rankBest rankBest-seller score
Razer5%146322
Redragon17%83315
Microsoft3%1613249
Logitech23%103195
Rii5%1510193

Amazon.it (Italy)

BrandShare of digital shelfAverage rankBest rankBest-seller score
VicTsing11%113322
Logitech19%103171
Trust5%105152
Rii3%1818129
TECKNET2%202089

Amazon.co.uk (United Kingdom)

BrandShare of digital shelfAverage rankBest rankBest-seller score
Logitech19%72492
Corsair8%136240
VicTsing13%101156
Arteck3%54151
TECKNET8%104129

Amazon.es (Spain)

BrandShare of digital shelfAverage rankBest rankBest-seller score
Rii16%72492
Logitech19%51405
Mars Gaming9%81312
VicTsing16%91161
Krom2%33100
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Amazon.fr (France)

BrandShare of digital shelfAverage rankBest rankBest-seller score
VicTsing17%93270
Logitech17%103273
Corsair9%93395
Jelly Comb8%135115
Klim8%114139

Amazon.ca (Canada)

BrandShare of digital shelfAverage rankBest rankBest-seller score
Logitech25%91407
Redragon14%92354
Havit8%94203
Razer6%106193
Rii6%93213

We collected all data between the 10th and the 14th of October, 2019.

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